Tourism and Creative Industries: a world-renowned region at the crossroads of culture, tourism and digital technology
The Sud region enjoys an array of significant assets in the Tourism and Creative Industries sector: internationally acclaimed destinations, an accessible and connected territory, a diversified tourist offer, glorious natural landscapes, exceptional weather conditions, and an important focus on R&D and training in the audiovisual and multimedia fields.
Among the many advantages of the Sud region are its creative and sustainable territories, accessible and friendly cities and towns, valued and respected heritage, distinctive and diverse tourist attractions, strong local cultural roots, and clear connections between culture, tourism, and digital technology.
The regional growth strategy focuses on a distinctive “client journey” based on authentic experiences, easy mobility, and respect for the environment. To meet these goals, eight specific themes are being further developed in the region:
- wine tourism
- major events and business tourism
- museums and art galleries
- cultural activities
- mountain tourism
- experiential tourism
- image & content industries