About Us

risingSUD is the economic development agency for the Sud region in the South of France. It was founded in 2014 by the regional government, the French national government, the Regional Chamber of Commerce and Industry, the Banque des Territoires public investment bank, and the Bpifrance public investment bank.

Sans titreBernard KLEYNHOFF

President of risingSUD

Regional Councillor

Image2 3Audrey BRUN RABUEL

CEO of risingSUD

risingSUD: a new South is rising…

risingSUD was created in conjunction with new regional economic policies that aim to stimulate business growth and create new jobs.The agency is at the forefront of the Sud Region’s strategy to develop and enhance 8 key economic sectors through the OIR (Operations of Interest to the Region) program. risingSUD mobilizes regional expertise and fosters innovation in order to further develop these sectors that are so vital to the economy. The agency’s objective is to accelerate growth and create opportunities:


  • helping regional companies expand
  • developing international markets for regional companies


  • implementing the OIR key sector program
  • generating investment opportunities across the Sud region

risingSUD fulfils its leadership role by coordinating the different economic, institutional, and academic actors in the regional ecosystem. The agency’s success is rooted in its ability to provide a bridge between the diverse array of decision-makers and to facilitate transactions and negotiations. More than ever, dynamic and intelligent collaboration remains the best way to move the Sud region forward and risingSUD plays a vital role in this collaboration by developing support programs and implementing high-profile and high-impact initiatives.

The team to accelerate your development in the Sud region!

A focus on your needs, a commitment to your success, an unwavering support for your projects: this is the mission of risingSUD.The agency features 42 top experts with specialized, multi-disciplinary skills in a range of areas such as financing, human resources, project development, marketing, communication, and economic intelligence. risingSUD’s elite team has a broad range of international experience and can provide support in multiple languages.

Thanks to their savoir faire and their knowledge of the economic landscape, the agency’s experts can:

  • provide insight and support to help accelerate companies during their growth phase
  • prepare companies for their international development and expansion
  • attract investors and talents and help them set up in the region
  • facilitate the progress of major structural projects
  • conduct economic intelligence research
  • create territorial marketing programs that will make the region more attractive
  • promote the regional economy through targeted communication initiatives
  • cultivate and mobilize professional networks

Expanding the governance of risingSUD:Facing the crisis together

Concentrating our resources, bringing together local stakeholders, and adopting ambitious shared goals in order to address the economic crisis with a united front.

With the implementation of the regional economic recovery plan, the Region Sud decided it was an opportune moment to expand and diversify the governing body of the risingSUD economic development agency for the Provence-Alpes-Côte d’Azur. This objective was achieved by offering the region’s public authorities and economic stakeholders the opportunity to join. This extended governance will allow a better representation of territories and socio-economic actors when establishing the agency’s goals, strategies, and actions throughout the Sud region.As a result of this initiative, metro area governments, local authorities, intercommunal governments, regional companies, competitiveness clusters, economic development agencies, universities, and major port and airport infrastructures joined the agency’s governance on 12 January 2021.

gouvernance risingsud janvier 2021

Constituency 1: Regional government, national government, regional chamber of commerce, Banque des territoires public investment fund, Bpifrance public investment fund

region sud logo 220x130 1
cci provence alpes cote azur 220x130 1
bpi france 2 1
banque territoires 220x130 1
logo prefecture bdr 2 1

Constituency 2: The three metro area governments (Aix-Marseille, Toulon, and Nice) and the Sophia Antipolis Urban Community

aix marseille metropole 220x130 1
metropole cote azur 2
metropole toulon provence med 2
communaute agglomeration sophia 2

Constituency 3: Departments, community agglomerations, intercommunal governments

departement alpes maritimes 2
departement bdr 2
departement le var 2
departement vaucluse2
cc brianconnais 2
cc forcalquier lure 2
cc grand avignon 2
pays apt luberon 2
cc serre poncon
sorgues le comtat 2
sainte baume 2
Sans titre 27
Logo Agglomeration provence verte 1
OK 1

Constituency 4: Companies

airbus 2
amadeus 2
bmo 2
cepac 2
kemone 2
neuro service 2
savimex 2
sonocar industrie 2
logo unitel bleu
Image7 15
Agro Novae Developpement Logo 1 5
frvVOEV8 3
connectpro logo 6

Constituency 5: Other economic stakeholders, such as airports, ports, universities, economic development agencies, competitiveness clusters, CRT regional tourism committee, SATT tech transfer accelerator, etc.

alpes provence 2
logo hautes alpes 220x130 1
cci var business attractivite 220x130 1
TCA largeur 1 2
tvt innovation 2
vaucluse provence attractivite 2
aeroport marseille 2
aeroport nice 2
Image10 8
cci var port toulon 220x130 1
cci nice cote azur riviera 220x130 1
region sud comite regional tourisme 2
euromed 2
nice ecovallee 2
frenchtech aix marseille 2
frenchtech region sud
aqua valley 2
capenergies 2
ea ecoentreprises 2
eurobiomed 2
innov alliance
pole mer 2
provence cote azur events 2
riviera yatching network 2
safe cluster 2
pole scs 2
aix marseille universite 2
avignon universite
universite cote azur 2
universite toulon 2
satt sud est 2
Image10 9
Sans titre 2
pole emploi 3

A dynamic ecosystem to support businesses and economic projects

risingSUD brings together a thriving ecosystem of public- and private-sector actors to support businesses and investment projects, including: economic development agencies and associated investment structures (Provence Promotion, Team Côte d’Azur, Chamber of Commerce and Industry Var, Vaucluse Provence Attractivité, the Alpes de Haute-Provence Economic Development Agency, the Departmental Economic and Tourism Development Agency for the Hautes-Alpes, Toulon Var Technologies/TVT Innovation, Euroméditerranée…); competitiveness clusters (Capenergies, Aqua-Valley, Eurobiomed, Mer Méditerranée, Optitec, SAFE Cluster, Terralia for food, wellness & natural products, Secure Communicating Solutions; metropolitan and inter-community governments; Team Sud Export (DIRECCTE, Sud Region, Chamber of Commerce and Industry International Provence-Alpes-Côte d’Azur, Business France, Foreign Trade Advisors of France/CNCEFF, Bpifrance public investment bank); operators of airport and maritime port infrastructures; the French Tech & French Fab Sud networks; the consular network; research laboratories, training centers, incubators and accelerators, universities, and top technical programs, and the Enterprise Europe Network… all working hand-in-hand to support major corporations, SMEs, and start-ups!