risingSUD is the economic development agency for the Sud region in the South of France. It was founded in 2014 by the regional government, the French national government, the Regional Chamber of Commerce and Industry, the Banque des Territoires public investment bank, and the Bpifrance public investment bank.
Bernard KLEYNHOFF
President of risingSUD
Regional Councillor
Audrey BRUN RABUEL
CEO of risingSUD
risingSUD: a new South is rising…
risingSUD was created in conjunction with new regional economic policies that aim to stimulate business growth and create new jobs.The agency is at the forefront of the Sud Region’s strategy to develop and enhance 8 key economic sectors through the OIR (Operations of Interest to the Region) program. risingSUD mobilizes regional expertise and fosters innovation in order to further develop these sectors that are so vital to the economy. The agency’s objective is to accelerate growth and create opportunities:
ACCELERATING GROWTH
- helping regional companies expand
- developing international markets for regional companies
ENRICHING COMMUNITIES
- implementing the OIR key sector program
- generating investment opportunities across the Sud region
risingSUD fulfils its leadership role by coordinating the different economic, institutional, and academic actors in the regional ecosystem. The agency’s success is rooted in its ability to provide a bridge between the diverse array of decision-makers and to facilitate transactions and negotiations. More than ever, dynamic and intelligent collaboration remains the best way to move the Sud region forward and risingSUD plays a vital role in this collaboration by developing support programs and implementing high-profile and high-impact initiatives.
The team to accelerate your development in the Sud region!
A focus on your needs, a commitment to your success, an unwavering support for your projects: this is the mission of risingSUD.The agency features 42 top experts with specialized, multi-disciplinary skills in a range of areas such as financing, human resources, project development, marketing, communication, and economic intelligence. risingSUD’s elite team has a broad range of international experience and can provide support in multiple languages.
Thanks to their savoir faire and their knowledge of the economic landscape, the agency’s experts can:
- provide insight and support to help accelerate companies during their growth phase
- prepare companies for their international development and expansion
- attract investors and talents and help them set up in the region
- facilitate the progress of major structural projects
- conduct economic intelligence research
- create territorial marketing programs that will make the region more attractive
- promote the regional economy through targeted communication initiatives
- cultivate and mobilize professional networks
Expanding the governance of risingSUD:Facing the crisis together
Concentrating our resources, bringing together local stakeholders, and adopting ambitious shared goals in order to address the economic crisis with a united front.
With the implementation of the regional economic recovery plan, the Region Sud decided it was an opportune moment to expand and diversify the governing body of the risingSUD economic development agency for the Provence-Alpes-Côte d’Azur. This objective was achieved by offering the region’s public authorities and economic stakeholders the opportunity to join. This extended governance will allow a better representation of territories and socio-economic actors when establishing the agency’s goals, strategies, and actions throughout the Sud region.As a result of this initiative, metro area governments, local authorities, intercommunal governments, regional companies, competitiveness clusters, economic development agencies, universities, and major port and airport infrastructures joined the agency’s governance on 12 January 2021.
Constituency 1: Regional government, national government, regional chamber of commerce, Banque des territoires public investment fund, Bpifrance public investment fund
Constituency 2: The three metro area governments (Aix-Marseille, Toulon, and Nice) and the Sophia Antipolis Urban Community
Constituency 3: Departments, community agglomerations, intercommunal governments
Constituency 4: Companies
Constituency 5: Other economic stakeholders, such as airports, ports, universities, economic development agencies, competitiveness clusters, CRT regional tourism committee, SATT tech transfer accelerator, etc.
A dynamic ecosystem to support businesses and economic projects
risingSUD brings together a thriving ecosystem of public- and private-sector actors to support businesses and investment projects, including: economic development agencies and associated investment structures (Provence Promotion, Team Côte d’Azur, Chamber of Commerce and Industry Var, Vaucluse Provence Attractivité, the Alpes de Haute-Provence Economic Development Agency, the Departmental Economic and Tourism Development Agency for the Hautes-Alpes, Toulon Var Technologies/TVT Innovation, Euroméditerranée…); competitiveness clusters (Capenergies, Aqua-Valley, Eurobiomed, Mer Méditerranée, Optitec, SAFE Cluster, Terralia for food, wellness & natural products, Secure Communicating Solutions; metropolitan and inter-community governments; Team Sud Export (DIRECCTE, Sud Region, Chamber of Commerce and Industry International Provence-Alpes-Côte d’Azur, Business France, Foreign Trade Advisors of France/CNCEFF, Bpifrance public investment bank); operators of airport and maritime port infrastructures; the French Tech & French Fab Sud networks; the consular network; research laboratories, training centers, incubators and accelerators, universities, and top technical programs, and the Enterprise Europe Network… all working hand-in-hand to support major corporations, SMEs, and start-ups!