The Region Sud is set to win over Japon and the USA!


As part of the Region Sud’s continued efforts to support regional businesses and to foster international expansion, two Business Starter tours were launched in an event at the Region Sud headquarters on September 16. The tours, which will explore opportunities in Japan and California, were announced in the presence of Caroline POZMENTIER (Vice President of the Regional Council in charge of International Relations), Bernard DEFLESSELLES (President of risingSUD, Member of the National Assembly, and Regional Councillor), and Jean-Daniel BEURNIER (Vice President of the Chamber of Commerce and Industry Provence-Alpes-Côte d’Azur in charge of International Affairs).

The Business Starter tours areoperated in connection with the Team France Export programme for the Region Sud, and are dedicated to regional start-ups and SMEs that want to accelerate their market development in a specific country. They offer participating companies an immersion into the ecosystem and business culture of their target country by means of workshops and individual meetings with potential partners, accelerators and incubators, and local entrepreneurs.

To mark the launch of Business Starter Japan and Business Starter California, the companies that will be participating in the tours took part in dedicated workshops, including:

Intellectual property: the French National Institute of Intellectual Property (INPI) presented best practices and advice on protecting intellectual property, particularly for the Japanese and American markets;

Security awareness: the economic security department for the DIRECCTE regional commerce agency gave a seminar on the latest financial security issues;

Networking: events were organized to build connections between the companies, partners, and organizers.

The Business Starter Japan tour is underway at this very moment! It is being led by the Regional President, Renaud MUSELIER. May fortune shine on all the participating companies!**


risingSUD contacts:

Adriana PERETTI, Senior International Project Manager

Lucile MARQUET, International Project Manager


* Region Sud – Business France – CCI International – BPI France – CCEF


** Companies participating in Business Starter Japan tour: Ekoi, My Coach, Lothantique, Enogia, Pytheas, Nawa Technologies, Laboratoires Activa, PMB Alcen, Provepharm, and XtreamWave