A look back at the trade mission to Benin

30 October 2024

From October 14 to 17, risingSUD and the Region Sud led a regional economic delegation to Benin. The trade mission was organized in partnership with Business France with the support of the APIEx agency to promote investments and exports and the Benin Chamber of Commerce and Industry, and the participation of the Africalink network, the CRT regional tourism committee for Provence-Alpes-Côte d’Azur, and the Chamber of Commerce and Industry Aix-Marseille-Provence.

 

Continuing in the footsteps of the missions organized to Senegal in 2022 and Côte d’Ivoire in 2023, this new trade delegation strengthened economic ties between the South of France and the African continent. It also served as a follow-up to the visit made to Marseille by a business delegation from Benin in June.

 

In total, ten regional companies* travelled to Cotonou accompanied by several prominent figures from the political and economic community in the South of France. The delegation was headed by Bernard KLEYNHOFF (risingSUD president and regional councillor) and included François de CANSON (president of the Provence-Alpes-Côte d’Azur tourism committee, vice-president of the Region Sud in charge of economic development, attractiveness, tourism, and risk prevention), Christian MANTEI (president of Atout France), Hicham EL MERINI (president of Africalink), and Frédéric RONAL (vice-president of the Chamber of Commerce and Industry Aix-Marseille-Provence).

 

As part of the trade mission, the regional companies:
- Met the French business community in Benin
- Participated in the Business Forum at the Golden Tulip on October 14
- Had discussions with representatives of the Ministry of Economy and Finance
- Visited the GDIZ - Glo-Djigbé Industrial Zone

 

The delegation also met with the Ministry of the Environment and Transport, which is in charge of sustainable development, and had a working lunch with Her Excellency Nadège CHOUAT, French Ambassador to Benin.

 

With its strategic position in West Africa and a fast-growing economy (6.3% in 2023), Benin presents genuine business opportunities for regional companies!

 

risingSUDcontact: François FARNE, International Project Manager, MENA & Africa

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* : CRC Formation, AMPi Aéroport Marseille Provence Ingénierie, Axial Ingénierie et Conseils, Easycube, A2S (Advanced Safety Solutions), OBJECTIF7, Tysilio, PREAPHARM, LDFS GROUPE & BRITTANIA.