A record year for attracting foreign investment to the South of France!

01 March 2023

With 124 new companies from 30 countries and the creation of 4147 jobs, the Sud Provence-Alpes-Côte d’Azur region has achieved a record year for its economic attractiveness.

Over the past decade, the number of projects attracted to the region and the number of jobs generated in the territory has more than doubled.


These results are confirmation of the ever growing interest international investors have in the region, which is renowned for its key geostrategic location, its world-class strategic sectors, its diverse industrial ecosystem, and its ambitious climate policies and commitments. 


The latest results reflect an increase of +20% in the number of projects attracted and +87% in the number of direct jobs generated in the region compared to 2021. In 2022, the investments involved start-ups, expansions, takeovers, and acquisitions by international investors. It should be noted that more than half of the projects are decision-making or R&D centers, which will enable the region to strengthen its capacity for innovation.


As in the past, the United States remains the leading investor in the region with 22 projects in 2022, including Berlin Packaging, the leader in hybrid packaging, which opened a site in Nice. Tunisia has entered the Top 3 with 13 investment projects, including the establishment of SELT Marine Group in Vedène in the Vaucluse. Finally, the United Kingdom has once again proven its interest in our region with 11 projects, including the opening of an Easy Hotel in Marseille.


"The most beautiful area in Europe and an internationally recognized destination, the Sud Provence-Alpes-Côte d'Azur region is one of the most attractive territories for foreign investment. 4000 jobs have been created in our region thanks to these investments, which provide a good living for families of employees and executives! These excellent results are the product of the work of local stakeholders in prospecting and supporting international companies, including that done by risingSUD, which in 2022 conducted nearly 270 prospecting meetings and participated in 12 international trade shows in nine countries around the world! The people of Provence, the Alps and the Côte d'Azur can take benefit from an innovative and internationally-oriented region with a wide range of sectors, all while respecting our commitments to the climate and the environment. That's the South of France!"

Renaud MUSELIER, President of the Provence-Alpes-Côte d'Azur Region, Deputy President of Régions de France.


Download the official media release! 


risingSUD contact: Virginie VIAL-ISNARD,  Project Manager for Communication