About Us

Bernard KLEYNHOFF
President of risingSUD

Audrey BRUN RABUEL
CEO of risingSUD
risingSUD is the economic development agency
in charge of attracting projects, investment, and talent
to Provence-Alpes-Côte d'Azur in the South of France.
Our goal is to create opportunities and to strengthen the regional economy.
Our three main missions

companies in their development: growth, recruitment, export, fund raising, green or digital transition, land or property search...

regional territories in their development projects with tailor-made services and consulting

companies and international investors to Provence-Alpes-Côte d’Azur by carrying out influence programs and prospection campaigns
We are dedicated to supporting you and your project! Whether it's setting up a business, exporting to new markets, raising funds, recruiting talent, undergoing a digital transformation, or implementing a CSR strategy, our team of 50 employees puts all their expertise and experience at your service to ensure that your project is a success.
risingSUD is particularly committed to environmental and energy issues. This is a reflection of the policies being implemented by the Region Sud, which adopted the first 100% green budget in Europe in 2023 in order to stay one step ahead in the fight against climate change.
Our agency is a member of the CEC Provence-Corse business alliance for the climate. Along with 60 other organizations, risingSUD is working to develop sustainable economic models and bring about a successful environmental transition in the region.
Our Results
In 2022, the Sud Provence-Alpes-Côte d'Azur region achieved a record year for attracting investments to the territory with 124 projects from 30 countries that facilitated the creation of 4147 jobs. Over the past ten years, the number of projects attracted and the number of jobs generated has more than doubled. And this is no coincidence! risingSUD operates as Business France's regional leader and, along with its partners, it coordinates international projects to find the best location and the best ecosystem.
Our Governance
Founded by the Sud Provence-Alpes-Côte d’Azur Region, the French government, the regional Chamber of Commerce and Industry, the Banque des Territoires, and Bpifrance, risingSUD now has 88 members in its governing alliance divided into five constituencies.

